For unknown reason the GridView pager in Numeric and NumericFirstLast modes does not take into consideration values of the PreviousPageText and NextPageText properties from the pager settings. Instead an ellipsis is shown. Of course, you may say that the buttons with the ellipsis implement a bit different functionality. Yes, they do. But the problem leaves - text on these buttons is not customizable. Sometimes it becomes problematic especially if your customer is too pernickety. To solve this flaw you can use next approach: GridView1.RowDataBound+=new GridViewRowEventHandler(GridView1_RowDataBound); protected void GridView1_RowDataBound(object sender, GridViewRowEventArgs e) { if (e.Row.RowType == DataControlRowType.Pager) { Table pagerTable = (Table)e.Row.Cells[0].Controls[0]; TableRow pagerRow = pagerTable.Rows[0]; PagerSettings pagerSettings = ((GridView)sender).PagerSettings; int cellsCount = pagerRow.Cells.Count; if (pagerSettings.Mo...